AI Model Swap Helps Retailers Display Year-End Outfits Faster

Wiki Article

As such, the urgency of completing my daily/weekly (3 times per week) product launches all over 300 SKU's can be a real threat to my sales because there's no time for dilly dallying! The holiday season approaches and, thus, is the busiest time of the year for my company. Each day, 15-20 new styles come in from manufacturers, and the goal is to photograph, edit, and create e-commerce listings for the new items within a 24 hour period. If a competitor has time to launch an item prior to me, they will have sold it before I can do so; hence, I lose revenue if I don't meet the 24-hour turnaround.

The main obstacle I face with my online business isn't the capital to purchase inventory or the ability to maintain stock levels but rather the speed at which the visual product content is produced. The old method for producing visual content (photography) is time consuming. First, I need to locate a model; next, set up a schedule to do the photo shoot; then, for every outfit modelled, I must dress the model, photograph the model, proof the image and send the proofs to my e-commerce listing web service.

I have tried numerous methods of speeding up the product content production process: hiring a model to come in daily; utilizing the mannequin photos of the garments; and using the manufacturers images of their products. The costs of keeping a model on-call every day were astronomical; the mannequin photos resulted in lower quality images that did not convert to a sale; and using the manufacturers' images did not always help with the authenticity issue customers had with their purchases. None of the methods mentioned above worked well enough for me until I found out about VISBOOM.

VISBOOM: Content Production Revolution with Model Swap

VISBOOM utilizes AI technology to create a website for photo editing. The photograph swap feature is one of the most important reasons for changing how I run the online operations of my store. I can now take advantage of this feature to get an incredible amount of value for very little effort. With each outfit I have to photograph and edit, I can take advantage of all the work that has already gone into creating the models for my store.

The process is very easy to follow and the impact is tremendous on my store operation. First, I conduct a photo shoot each month with a professional model to capture 20 - 30 different poses for different categories of outfits. Those model photos are then saved to a reference library to be used when a new outfit is created.

When I am getting ready to photograph and edit a new outfit, I take photos of the product via flat lay or basic mannequin for documentation and then I use VISBOOM's model swap tool to add that outfit to the model photos I created previously. I can create professional quality product photos in less than 10 minutes instead of 3 - 5 days.

Speed That Changes the Game

There was a considerable difference in the time it took to produce physical items, VISBOOM cut down the production time in half. Prior to VISBOOM for 20 items from when I received them to when they were online was a minimum of two-three days. With VISBOOM the time has been reduced to a maximum of 6 hours.

For example; if goods are delivered to me on a Monday morning, I would typically have everything in stock by 10 o'clock a.m., photographed in a flat lay position by 12 o'clock p.m. The same day I would upload my images to the VISBOOM website before 2 o'clock p.m., and within an hour they would be available for purchase on my store.

This timeliness provides me with a huge advantage over my competitors. I am often the first retailer to display the newest products on the VISBOOM website, so my customers are likely to be directed to my store first when they are searching for new items. I have noticed increased traffic to my store and very obvious sales because I was the first seller to list these new items.

Another very important feature that VISBOOM provided was the ability to maintain a higher degree of visual consistency for my online store. This helped me to create a much stronger brand. I can now provide all of my customers with a higher degree of credibility for all products in my store because of my improved presentation of quality products.

Operating Cost Efficiency

The financial savings are tremendous. To have 20 items photographed, previously the total costs for both the models and photographers could be upwards of 2-3 million rupiah every time you had a batch made. So if you had a monthly production of 10 batches, that would equate to 20-30 million rupiah merely for photographs.

With VISBOOM you pay for the model photography only one time per month, at approximately 3-4 million rupiah. You will also have an ongoing subscription of committed service from VISBOOM at 350,000 rupiah per month. Assuming the entire operation within your production facilities was solely focused on photography costs will be reduced from 25 million rupiah to only 4 million rupiah per month. This means a monthly savings of 21 million rupiah, and an annual savings (21 million X 12 months) of 252 million rupiah.

I am now using this savings to expand my stock and to increase my marketing budget. The return on investment on my savings is much higher than the costs of using traditional methods of producing my photography.

Strategy to Maximize Year-End Period

As I approach the end of this year, I'm going to be using a different method for producing content at a faster speed. During the month of December, I plan to create a total of 200 new products (50 new per week) for our peak selling season. With traditional methods, this number would not be reached. However, with VISBOOM, this is very achievable.

I also have a model library, which has over 50 different poses for all types of outfits - casual, formal, party, sports, etc. When I receive my new outfit, all I have to do is pick the appropriate pose from our model library, and I can get the output from VISBOOM within a few hours to put it online right away. My goal is to have all new products uploaded to my store within 12 hours of receiving them from a supplier.

The speed that I can produce my product is not only based on operational efficiency and processes; but also on my strategy as a competitive advantage, as it allows me to have my store be the quickest to produce the most recent products to my customers. Therefore, my customers buy products from me, I make money, and my competitors will be too late with the same products.

For those online retailers that are serious about being professional and fast, VISBOOM with its model swap feature is a total game-changer. An investment of Rp 350,000 per month is minuscule compared to the advantages of the competitive edge and the cost savings. The year-end period is a very lucrative time for online retailers, and the ones who produce fast will win, and VISBOOM helps me always be the fastest.